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Join date: Jun 13, 2023

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Feb 23, 20222 min
Maxi Dresses Reimagined: Influencer @MauriJuice's Fearless 70s Inspired Collection
Maxi dresses have long been a staple for effortless style and comfort. When influencer and model @MauriJuice decided to launch her own collection, she brought a fresh, fearless twist inspired by her signature 70s eclectic style. This collection captures the bold, badass energy that fans love about Mauri, blending vintage vibes with a modern edge. The process behind this launch offers a fascinating look at how creativity, collaboration, and smart resource use can come together to create...

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Nov 10, 20202 min
Behind the Scenes of Developing Adidas and Ivy Park Samples for Beyoncé
Creating samples for a high-profile collaboration like Adidas and Ivy Park by Beyoncé is never straightforward. While the technical design took place in Los Angeles the initial reference samples were produced in China and ultimately faced unique challenges. From pattern issues to pandemic restrictions, the team had to adapt quickly and creatively. This post shares the journey of developing and perfecting samples for Beyoncé’s photoshoot and infamous unboxing experience, highlighting the...

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Dec 20, 20192 min
Overcoming Challenges in Collaboration: Behind the Scenes of Adidas|Ivy Park Collection
This process revealed how obstacles such as production delays and equipment issues can test creativity and teamwork. Here’s a look at the hurdles we encountered and the lessons learned while pushing forward to meet the same deadline as all other styles. Managing Fabric Delays Due to Dye House Issues One of the biggest challenges came from the dye houses. The machines responsible for coloring fabric in maroon were overloaded, and a flooding incident with maroon dye caused significant delays....

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Alyse Brown

Alyse Brown

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